Inspired by the mangled, scarred design of the Ruroc Cursed helmet,
I created a haunting logo reminiscent of classic B-movie posters.
It was designed to stand out from the campaign’s artwork while capturing its overall tone. I then developed a series of emails announcing the helmet, its release date, and the campaign narrative. To visually link the emails to the campaign, I incorporated ink drop stills from the lead film as frames to highlight key helmet details.